An Entrepreneurial Journey of my Friend

Chittranjan and I worked at Amtel, in Baroda. He was a part-time graphic designer, and held a MCA degree from IGNOU.

He was talented in designing websites, animation, and other graphic elements but I never thought he had an entrepreneur mindset. He obeyed what the bosses told him to do. He worked hard and spent extra hours in learning new stuff.

I left Baroda in 2004 to work in Pune and Chittranjan left Amtel during the same year. He started his own company – thestudio5.com

I met him after 10 years, at the Marina Bay Sands hotel, Singapore. Today he’s an employer, with 60 people working for him in Baroda.

I was awed by his success. Here is a brief excerpt of our conversation.

[Abeesh] How did you manage to get clients?

[Chittranjan] It is through my website – theStudio5.com. I paid the SEO companies to get my website on the top rank. When somebody searched for a keyword, my site came on the top rank. The clients contact me through email or chat. I didn’t hire any marketing person all these years. I never met clients face to face. Most of my dealings were through email/chat.

[Abeesh] what is the criteria for hiring candidates?

[Chittranjan] I am not on look out for people with degrees. I hire freshers, people who have basic design skills, train them, and mentor them.

[Abeesh] What is the scope of your skill set? There are so many designers, how do you stand out?

[Chittranjan] Yes, there are many graphic designers and web developers, but our main focus is Animation. We outsource the web development to third parties. There is a great market for Animation in the Television media.

[Abeesh] What tools do you use for Animation?

[Chittranjan]  We use mainly Adobe Illustrator, Adobe After Effects, and Photoshop for 2D/3D animation.

Lesson I learnt: Never underestimate anyone whom you come across. There is a potential in every human being to achieve great success.

About Abeesh Thomas

A Writer, Entrepreneur and Worshiper
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