This is an entrepreneurial journey of my friend, Chittranjan Dunakhe. We had worked for the same company in Baroda.
In the beginning of his career, Chittranjan worked as a part-time graphic designer. He held the MCA degree from IGNOU.
I had seen his talent in designing websites, animation, and other graphic elements but I never thought he had an entrepreneur mindset. He obeyed what the bosses told him to do. He worked hard and spent extra hours in learning new stuff.
I left Baroda in 2004 to work for Zensar Technologies in Pune and Chittranjan left during the same year to start his own company – thestudio5.com
I met him yesterday, after 10 years, at the Marina Bay Sands hotel, Singapore. Today he’s an employer, with 60 people working for him, at a beautiful office in Baroda.
I was awed by his success. Here are some questions I asked.
[Abeesh] How did you manage to get clients?
[Chittranjan] It was through my website – theStudio5.com. I paid the SEO companies to get my website on the top rank. When somebody searched for a keyword, my site came on the top rank. The clients contact me through email or chat. I didn’t hire any marketing person all these years. I never met clients face to face. Most of my dealings were through email/chat.
[Abeesh] what is the criteria for hiring candidates?
[Chittranjan] I am not on look out for people with degrees. I hire freshers, people who have basic design skills, train them, and mentor them.
[Abeesh] What is the scope of your skill set? There are so many designers, how do you stand out?
[Chittranjan] Yes, there are many graphic designers and web developers, but our main focus is Animation. We outsource the web development to third parties. There is a great market for Animation in the Television media.
[Abeesh] What tools do you use for Animation?
[Chittranjan] We use mainly Adobe Illustrator, Adobe After Effects, and Photoshop for 2D/3D animation.
Lesson I learnt: Never underestimate anyone whom you come across. There is a potential in every human being to achieve great success.